ARE YOU WANTING MORE CLIENTS? MORE FLEXIBILITY? MORE CONTROL?
Enrollment Ends 5pm ET August 18

YOU ALREADY DESIGN + DEVELOP WEBSITES.
YOU ARE DOING THIS.


BUT HOW DO YOU SNAG MORE CLIENTS
+ DELIVER LIKE A BOSS??


SYSTEMS + PROCESSES

If you’re anything like I once was, you’re...

Or maybe...

LAUNCHING WEBSITES FOR CLIENTS IS HARD WORK
BUT - IF DONE CORRECTLY - IT DOESN’T HAVE TO BE THAT HARD

WITH PROCESSES + STRUCTURE

YOU CAN YOUR WEB DESIGN BIZ

It’s kinda like a WEB DESIGN BUSINESS IN A BOX

In this online course you’ll...

ROCK YOUR WEB DESIGN BUSINESS

is an 6-module program to help you, well, rock your web design business. You get 48 actionable video lessons and a library of materials to teach you how to position yourself as an expert, ask for what you’re worth, and launch client websites like a boss.

It’s processes, checklists, email templates, and more - everything you need to book and nurture clients, from the moment they see your website, until you’re handing them the keys to their own online castle (read: website).

Think of it as a business-in-a-box, with guidance to help you implement. The box is your laptop, I am your guide, and you get everything you need to rock out your web design business.

“This course was amazing!

For a newer web designer this course was exactly what I was looking for. It gave me insight into best practices for leading your clients through the hectic process of building a website.

I was able to take the actual documents Emily uses and adapt them for my needs and brand. I feel so much more prepared to rock my web design business ”

- RACHELLE D.

“After taking this course, I updated my packages, adjusted my prices, and created Sales Slides to share with potential clients. I've already been using the email templates, interview call outline, and Sales Slides and... I've felt more prepared when talking to clients.”

I've felt more prepared when talking to clients.” - SAMANTHA M.
“Emily's experience, insight and all around amazing approach can truly help you get your design business ducks in a row.

The processes and tactics she shares in this course have helped me not only streamline my business operations, but have grown my confidence in what I do, who I do it for, and the impact I have through my work."

- HEATHER W.
MEET EMILY

For the past seven years I have worked with creative entrepreneurs to help them launch not only websites, but online businesses. Through my web design business, Indie Shopography, I have used this work to grow my expertise to become an online business coach and strategist, helping hundreds of creatives launch online businesses making money doing what they love.

I also shares my expertise on the Being Boss podcast, in partnership with Kathleen Shannon, where we team up to discuss life and work as creative online entrepreneurs, tackling topics like money, feeling like a fraud, and what it takes to be boss.

When not designing sales pages, podcasting, and answering emails, I like to cook, play cards, and do some hearty front porch sitting on my porch in Chattanooga, TN.

Emily Thompson

WHAT YOU GET:

INTRODUCTION
We begin with a proper introduction, where I fill you in on how to access and utilize the course content, and get you started with some inspirational and practical advice.
INCLUDED:
  • Introduction
  • BONUS: Interview with Glenda Russell of Drip Drop Creative
  • BONUS: Time Management
WEEK 1 // MODULE 1: PACKAGE + PRICE
Available immediately upon purchase, you’ll begin diving into the core of your skills and your business, from what you want to be doing as a web designer, to who you’re doing it for, and how much you need to make to make it all happen.

WARNING: We do math. And it feels good.
COURSE CONTENT:

LESSON 1
Create a dream client avatar and solve their problem

LESSON 2
Narrow in on your core skills

LESSON 3
Package your services for easy selling

LESSON 4
Define what you’re selling

LESSON 5
How much do you need to survive + thrive?

LESSON 6
Determining the cost of delivery + price for your client

LESSON 7
Defining payment options

LESSON 8
How many clients do you need?



PLUS:
  • BONUS: Introduction to Sales Slides
  • Digital workbooks
  • Docs
    • Sales Slides PDF native design files
WEEK 2 // MODULE 2: ATTRACT CLIENTS
Once you know what you’re selling + to whom, it’s time to reel them in! In this module we begin diving into the basic setup of your online business, as well as systems and automations to make attracting new clients a breeze.
COURSE CONTENT:

LESSON 1
A web designer’s website, part 1 - the basics

LESSON 2
A web designer’s website, part 2 - services + sales page

LESSON 3
The opt-in

LESSON 4
Using your contact form

LESSON 5
Tracking new leads

LESSON 6
Pitching an interview call

LESSON 7
Potential client follow-up sequence

LESSON 8
Identifying red flags

LESSON 9
The interview call



PLUS:
  • Digital workbooks
  • Docs
    • Sales Page native design file
    • Working with Me PDF native design file
    • No-reply Follow-up email template
    • and 10+ more docs
WEEK 3 // MODULE 3: SELLING
Once you snag a new potential client, you have to sell them on how you’re going to help them rock their own website. From deciding if it’s a good fit all the way to getting a yes - and everything in between - we’re diving into the systems and processes that make it happen.
COURSE CONTENT:

LESSON 1
Is it a good fit?

LESSON 2
Sending a proposal

LESSON 3
Follow-up strategy

LESSON 4
Long-term follow-ups

LESSON 5
Dealing with objections

LESSON 6
Case study

LESSON 7
Getting a YES



PLUS:
  • BONUS: Interview with Kelsey Kerslake of Pine Gate Road
  • Digital workbooks
  • Docs
    • Project Acceptance email template
    • Money Objection email template
    • Case Study PDF native design file
    • and 4 more docs
WEEK 4 // MODULE 4: ONBOARDING
Onboarding your clients is where you do a final setup for success. Are you doing it right?

In this module, we’re diving into the step-by-step process for getting a new client into your business, so that you can begin rocking their world.
COURSE CONTENT:

LESSON 1
Gathering client info

LESSON 2
Project contract

LESSON 3
Getting paid

LESSON 4
New project setup

LESSON 5
Setting expectations

LESSON 6
The LAST email

LESSON 7
Getting a YES



PLUS:
  • BONUS: Interview with Kali Edwards of June Mango
  • Digital workbooks
  • Docs
    • Website project contract
    • Getting Started PDF native design file
    • and 4 more docs
WEEK 5 // MODULE 5: DELIVERY
Intaking new clients is only half the battle. Now you have to deliver!

In this module, we’re going deep into the processes it takes to deliver a successful website project, every. single. time.

BOOM!
COURSE CONTENT:

LESSON 1
Project process

LESSON 2
Gathering inspiration

LESSON 3
Planning the website

LESSON 4
Delivering design mockups

LESSON 5
Managing client communications

LESSON 6
Setting + managing deadlines

LESSON 7
Gathering content

LESSON 8
Getting a client back on track

LESSON 9
Firing a client

LESSON 10
Setting website launch

LESSON 11
Final walk-throughs

LESSON 12
Launching the website



PLUS:
  • BONUS: Asana for Project Management
  • Digital workbooks
  • Docs
    • Full project checklist - in-house
    • Full project checklist - client-side
    • Website Plan PDF native design file
    • and 5 more docs
WEEK 6 // MODULE 6: WRAP-UP
How do we know you’re a rookie? If you see website launch as the end of your project!

We’re pulling your projects through to the very end, showing you how to make the most out of website hand-off, get a handle on scope creep, and end your project with a nice piece in your portfolio.
COURSE CONTENT:

LESSON 1
Selling hosting + retainers

LESSON 2
Creating tutorials

LESSON 3
Website hand-off

LESSON 4
Maintaining the website

LESSON 5
Getting a testimonial

LESSON 6
Showcasing your work

LESSON 7
Sharing + marketing



PLUS:
  • Digital workbooks
  • Docs
    • Hosting + Retainer Pricing PDF native design files
    • End of Project email template
    • and 5 more docs

Once the initial 6 weeks are complete, you’ll maintain anytime access to all course content in the course member area, so you can revisit anytime you need.

“This course gave me a foundation
to build my processes from.”

- RACHELLE D.
JOIN THE COURSE
$2000

ONE-TIME PAYMENT

  • Immediate access
  • Course material
  • Docs
  • Bonuses
BUY NOW
$750

3 MONTHLY PAYMENTS

  • Immediate access
  • Course material
  • Docs
  • Bonuses
BUY NOW

HOW YOU GET IT:


DESKTOP

Access all course material through our course website. With your own unique login, you’ll have 24/7 access after each module is released, allowing you to jump in whenever you’re ready via any internet-enabled device.

VIDEO

This course is designed as a video course, with each lesson presented in an audio/video format with visuals to help you follow-along.

AUDIO

For those who prefer to listen on-the-go, you’ll also find available audio versions of each lesson, so you can download and listen at your convenience.

PDF

If you’re a visual learner, or just want a place to take notes, we have provided a printable PDF of all of our slideshows with each lesson.

DIGITAL WORKBOOKS

Follow-along with in-depth lessons with our digital workbooks, hosted online with easy-to-fill answer sections, allowing you to easily access them later or print off at your convenience.

DOCS

The docs that come with this course are numerous and quite helpful (and we’re not the only ones who think so! You can download each doc form the course site, and docs are in varying formats, depending on the doc. Types included: packaged inDesign file, rich text file, CSV, packaged Illustrator file, + more.

LEARN AT YOUR OWN PACE

AND IT ON YOUR OWN SCHEDULE

WHAT SETS THIS PROGRAM APART?

Built for web designers by a web designer.

This course was built through years of fine-tuning by a web designer who grew from a micro web design business to a thriving small agency. The systems are tried and tested. They work for a one-[wo]man show just as well as they do for a small team. And it’s all geared for success: happy clients, healthy revenue, and entrepreneurial fulfillment.

 

It’s not just the content, those docs are golden.

Our students love not only the helpful lesson guidance, but dive into the docs with gusto, immediately implementing new systems and standards with copy/paste email templates, PDF layouts, and more.

Lots of examples, plenty of room to make it fit just for you.

Rock Your Web Design Business lays out the systems that have worked for our small studio, and give you tested examples of how we make our studio run like a charm.

But we know that you’re not us, so we left open plenty of room in our guidance for you to implement within your business as you see fit. You do you.

 

No stone left unturned.

We’re really pulling back the curtain on our client processes - everything from what questions we ask in our interview calls to how we put our foot down to get a client back on track. We lay it all out for you to consume and use as needed.

 

“You were able to streamline a lot
of the processes we already do.”

- GLENDA R.
JOIN THE COURSE
$2000

ONE-TIME PAYMENT

  • Immediate access
  • Course material
  • Docs
  • Bonuses
BUY NOW
$750

3 MONTHLY PAYMENTS

  • Immediate access
  • Course material
  • Docs
  • Bonuses
BUY NOW

”There are many web pros out there and courses on how to help you to run a better web business. Become a rockstar with Emily and Indie's process.

It doesn't matter if you're a pro or a newbie I guarantee you'll find something new to add to your systems and share with your team!” - JENNY D.
“This course is perfect for the web designer who needs direction in organizing their systems.

Emily clearly walks you through A-Z of web design business from sales, budgets, project management, launching, and maintaining clients. You're not going to learn how to build a website but how to guide your client and team through a smooth website process.”

- GLENDA R.
This course has been an absolute game-changer for my business!

My sales slides now carry a weight of expertise and value, I've booked out my calendar a few months out with dream clients in my niche, and I feel confident about my new systematic processes from initial inquiry to celebratory launch.

This has been the best investment and I highly recommend it to anyone looking to increase their profitability.

- KENDRA A.

FREQUENTLY ASKED QUESTIONS

What if I only design or only develop?

Rock Your Web Design Business is the whole kit-and-kaboodle for packaging, selling, and delivering website projects. If you only do part, then this system will help you delegate what's left.

If you only develop, our system will show you where a designer comes in. If you’re a designer, it will show you when and where you need a developer.

Because we’re a small team, this system is delegation-friendly. It will make you a better project manager so that your relationships with contractors will be happier, just like your client relationships.

 

What if I don’t know how to design or develop a website?

This course will not teach you to design or develop. Not one bit. So, if you’re looking for help there, this won’t help you. This is what comes after you have the skills to deliver.

What tools do I need?

A computer with access to the internet, which I think you’re probably good with, and a couple of pieces of software.

This course (and our process) will show you how to deliver a website project using the following software:

  • Quicktime (you already have it if you have a Mac)
  • InDesign
  • Illustrator

Yea, that’s about it. Other than that you’ll need email, your brain, and some tenacity to rock this out.

NOTE: These are what we use to deliver things to you, or show you how to deliver to your clients. You can use whatever design and development tools you want to get the job done outside of these few little pieces we'll be sharing with you.

 

What is your return policy?

We will only offer a refund if you show us that you’ve done the work. We don’t entertain buyer’s remorse or folks who don’t invest the time. You show us you gave it a fair shot and tell us how you don’t think you’ve gotten your money’s worth, and we’ll give you a full refund. But questions will be asked; it’s our prerogative.

If you’re not sure you can commit to rocking your web design business with us, then this is not for you.

 

"The value in this course just kept coming."
- Heather
JOIN THE COURSE
$2000

ONE-TIME PAYMENT

  • Immediate access
  • Course material
  • Docs
  • Bonuses
BUY NOW
$750

3 MONTHLY PAYMENTS

  • Immediate access
  • Course material
  • Docs
  • Bonuses
BUY NOW

Have questions? Shoot us an email at hello@indieshopography.com

© 2017 Indie Shopography LLC. All Rights Reserved.