In the past few months I have chatted a lot about the ladies from Braid Creative. Tara and Kathleen, and side-braid Kristin, are responsible for the over-haul of my business. I hung out with them in Dallas. We've like-minded colleagues with a mission to help creative businesses grow and flourish. We've become pals. Friends.
The rebrand and launch of Indie Shopography is hardly where our collaboration ended. It was the middle. We had another amazing something to create.
When Kathleen and I collaborated on the Texas workshops, she threw out the idea of turning their Braid Method into an ecourse. That started a 5-month course-charting brain bust of working through schematics and functionality that have all let up to the growth of their own business, and the launch of the Braid ECourses.
Being trusted by Tara and Kathleen to create this complex part of their growing business is still blowing me away. And this was – hands down – the most complex, yet completely gratifying, project that I have ever worked on. I'm more proud of this than I've ever been of any project.
I feel like it's my baby, too, Kathleen!
The design of this website was produced by Kathleen. Together we worked through some minor tweaks and fixes to cater to the platform and functionality. Then I developed it, working it into the Adobe Business Catalyst platform.
Here are some features of this totally rad site:
- Secure zones to house secure course content
- Email marketing
- Email marketing loyalty campaigns for order follow-up
- Custom built web apps for easily managing course content
- Web forms to automate ecourse enrollment and login
- Media downloads to store PDF worksheets and track use
Man, this site is awesome. And their courses are going to be phenomenal.
Working with Tara and Kathleen and building a relationship with them has been one of the most rewarding experiences, both personally and professionally. These ladies know what they're doing, and have helped me focus my own endeavors. I was more than happy to return the favor by helping them grow their own offering.
So, go check out their new ecourse site, check out their awesome video, upcoming courses, and maybe even register. Check it out for yourself >>