My Brand's Headquarters

I love doing business online. It lends some serious flexibility to my life and work that I couldn't get if I were strapped down to a store.

But, even if you have a brick-and-mortar store, doing business online is a have-to these days.

And, either way, having your business online opens the door to unlimited possibilities for where your brand should live online.

For me, I decided long ago to set up my brand's headquarters online in a stand-alone website.

When I began my life as a web designer, my headquarters was actually an Etsy shop, where I listed my services and attracted my customers. But, as a web designer, having your own website is pretty mandatory, so my decision was pretty much made for me. I had to have a website.

My decision was particularly easy to make, and I've created my headquarters around some serious strategy over the years, giving me my current website, that I'm honestly pretty freakin' in love with.

My headquarters does everything that I want it to do, for a couple of reasons:

  1. I know exactly what I want my headquarters to accomplish for me.
  2. I planned my navigation and functionality out to do just that.
  3. I executed. (Instead of putting it off until this or that happened; you know what I'm sayin'?)

Getting a true headquarters for your business isn't hard, you just need a plan. Well, a plan, and some execution.

The plan for your online presence begins with your headquarters. Take a good look at where your business calls home on the web, and determine whether or not it's actually serving your business the way you would like for it to.

GET IT FOR FREE: Indie Headquarters, a free email ecourse to help you get you online home (your website!) in tip-top shape.

This content was first delivered to my email list on 4/24/14. To receive posts like this from me first, sign up here.