How to Love Your Business

When I shut down my physical studio space to hit the road for #indiegoeswest and move to Chattanooga in 2015, it was bittersweet.

We loved our studio space and working with our team every day.

But I had boxed myself back into a 9-to-5 job without even realizing it. And shutting it down to take my work back into my own hands to fit it into my life (instead of making my life fit around my work) was imperative to keep me loving my business.

I've come across this scenario a couple of times in my business: I get far down a path just to realize I'm going towards a destination that I don't necessarily want to go. So I course-correct.

In a Being Boss Clubhouse secret episode, Kathleen and I talked about how we have the ability to run a business with our gut and our heart. We have the ability to change and adjust our businesses to fit our needs.

Because our needs and our interests change.

If you're building a truly flexible business (which I know most of us are at least intending to do), then you can - if you do the work - continually make shifts in your business to fit your needs.

This year it may be one-on-one client work, and then you transition into group offerings.

Right now you may be focusing on consumer sales, but soon you may focus on wholesale.

You may need to settle down and hustle out the work, and then pack it up and hit the road.

Whatever it is that you choose, the key to staying in love with your business are these:

  • Know what you want from your business.
  • Know what your business needs from you.
  • Take the steps to get there.
  • Rinse and repeat.

When I look back at where Indie Shopography has been, I see distinct seasons: solopreneur, growing my team, the studio, IndieBOOM, digital product. The mission has stayed the same - helping creatives make money online - but the way I've accomplished that mission has changed as my life has changed.

I have no desire to grow an empire of 100+ employees, work a 9-to-5, or have to ask permission to go on vacation.

I'm building a business to fuel my freedom, my passion, and my life. And my mission is to help others accomplish the same.

Is this the traditional trajectory for a small business? Eh, not so much. But running an online business is anything but traditional. So, screw tradition - I'm going to focus on what I love doing in the way that I love doing it.

I encourage you to do the same.

Take a look at your day-to-day responsibilities in your business. How do you feel about them?

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