3 Musts for a Website that Supports You

As the resident website pro, I know a thing or two about how to make your website really work for you. To dive in, let's look at this from two sides:

In one scenario of the online business, your website is just a pretty thing that you pay hosting for.

If you're this person then you probably feel like your website is a waste of money and you're probably feeling like you're not doing this online business thing right.

In the other scenario, your website runs like a well-oiled machine, capturing leads, delivering metrics that help you make decisions, and does a lot of your work for you.

If you're this person, your website delivers a positive return on investment, you're spending your day doing more of what you love, and you're on your way to online success.

What's the difference between the two? Proper setup, automation, and systemization.

PROPER SETUP

If your website is properly set up, then it's helping you reach your goals. Did you set goals when you embarked on the setup of your website? Did you keep them top-of-mind as you planned, implemented, and launched?

Here's how you can see:

  • What do I want my website to do for me?
    Capture leads, sell products, share content?
  • Does my website support my needs?
    Are there clear calls-to-action, subscribe forms, navigation, easy purchasing?

If it doesn't support your basic needs, then it's not supporting your business, and you have some adjustments that you need to make.

AUTOMATION

The beauty of doing business online is that here - in this online space - we get to work smarter, not harder. We're not managing a brick-and-mortar, dealing with distracting foot traffic, or worrying about the overhead of "just having your lights on." Instead, you have a website to manage, and it's capable of doing so much more work all on it's own.

Did you know that your email subscribe box can be an automatic sales funnel? How about the fact that you can auto-follow-up with purchases to gain feedback? Or what about automating client onboarding to get someone from interested to buying without you lifting a finger?

Taking some time to learn about automations and how the services you're already using can be actually used to make your life easier could completely change how you spend your work day. For the better.

SYSTEMIZATION

After you post a blog post, what do you do?

  • You post it on social media.
  • You add it to your weekly email content wrap-up.
  • You add it to your social media automation so it never really dies.

That's a system.

What do you do after a potential client contacts you?

  • You set them up with a meeting.
  • You send them a get-to-know-me PDF.
  • You add them to your CRM.

That's a system. (Most of which can be automated, FYI.)

Follow-up the hard work that your website does for you with solid systemization that makes your job easy, and turns those initial actions into ongoing success. It's a process you do every. single. time. so that you're always on top of your stuff.

Many times this systemization is the missing piece.

If you're not systemizing the business around your website, you're not using your website, and it can't support you.

TO-DO FOR YOU:
Revisit your website and see what changes you can make to better position your website to work for you.

This content was first delivered to my email list on 5/19/16. To receive posts like this from me first, sign up here.

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